2021-2022 Graduate Catalog

MKG 630 Customer Relationship Management

Examines the skills required in professional, service, and manufacturing organizations to satisfy customers with sound relationship strategies. In addition to covering the sales process, special topics include selling services, sales technology, ethics, customer lifetime value, and compensation structures. Discusses the links between business trends and needs for new approaches to selling. Prerequisite: full admission to a graduate program of the university; MKG 300; BUSA 603; or equivalent.