2021-2022 Graduate Catalog

MGT 620 Management and Marketing of Emerging Technologies

Focuses on the strategic management of technology-based innovation in the firm, and the marketing of such technologies globally. Includes business theories and concepts in the business-to-business and business-to-consumer markets. Specific topics include communication technologies, biotechnology, genetic engineering, and nanotechnology. Prerequisite: full admission to a graduate program of the university; MGT 500, MKG 505 or equivalents.