2021-2022 Graduate Catalog

MBA 671 Marketing Management

The analysis, planning, implementation, and control of marketing programs by profit and nonprofit organizations as viewed by marketing managers. Topics include the study of pricing policies, promotion, product strategy and liability, market research, supply chain management, international issues, and consumer law. Prerequisite: full admission to a graduate program in the Miller College of Business; MKG 505 or equivalent. Open only to Miller College of Business students or by permission of the Miller College of Business director of graduate programs.