2021-2022 Graduate Catalog

Master of Arts in Public Relations

The Master of Arts in Public Relations is designed for students who are interested in professional growth and advancement opportunities by acquiring competencies in advanced public relations research, planning, campaigns management, and media analytics. After taking core courses including PR business fundamentals and research methods, graduate students can choose electives from journalism, emerging media and business depending on individual interests. The Master of Arts in Public Relations allows graduate students to enhance their learning experience through innovative content and a hands-on approach. Program requirements include a minimum grade of C or better in each graduate course.

30-33 credits

Required core, 21 credits

JOUR 601Studies in Journalism and Communication Theory


JOUR 651Social Media Analytics and Engagement


PR 565Public Relations Campaigns


PR 605Business Fundamentals and Entrepreneurship in Public Relations


PR 662Case Studies of Global, Digital and Ethical Public Relations Practice


PR 664Public Relations Evaluation Techniques


PR 680Journalism and Mass Communication Research Methods


Capstone, 3-6 credits

Students completing THES 698 as their capstone experience must enroll in a total of six credits.

CRPR 698Creative Project

3 OR 6

PR 681Applied Research in Strategic Communications


RES 697Research Paper

1 TO 3

THES 698Thesis

1 TO 6

Directed Electives, 6 credits

To complete the Master of Arts degree in public relations, students are able to choose six credits from EMDD, JOUR, PR, MGT 500 and MKG 505.

Accelerated Master's Program

Undergraduate students accepted to the Accelerated Master's Program (AMP) most commonly take JOUR 601, PR 605, and JOUR 651.