2020-2021 Undergraduate Catalog

TCOM 344 Media Promotion

Methods, concepts, strategies, and creation of efficient and effective target-oriented program, audience, image, brand extension, and sales promotion campaigns. Media include radio, television, cable, and Web-based applications, using selected media to reach target demographic markets. 

Prerequisite: TCOM 101 or JOUR 101; TCOM 204, TCOM 206, TCOM 207, and TCOM 284 with minimum grade of C in each.

Open only to approved telecommunications majors and minors and approved advertising majors by permission.