2020-2021 Undergraduate Catalog

TCOM 340 Media Client Management

Types and practices of retail and business-to-business advertising. Study includes radio, television, Web-based revenue streams. Skills development in client discovery, qualifying, ad plan creation and presentation, writing and speaking skills, understanding media and the marketplace, audience measurement.

Prerequisite: TCOM 101 or JOUR 101; TCOM 204, TCOM 206, TCOM 207, and TCOM 284 with minimum grade of C in each.

Open only to approved telecommunications majors and minors and approved advertising majors by permission.