2020-2021 Undergraduate Catalog

MKG 480 Marketing Strategy

Marketing strategy as a plan for allocating an organization's resources across the elements of the marketing mix to gain a distinctive competitive advantage and to achieve organizational objectives. Strategies of existing corporations may be profiled or a case approach may be used in this project-oriented course.

Prerequisite: MKG 300, MKG 310, MKG 325, MKG 350 and one additional MKG elective; senior standing or permission of the department chairperson.