2020-2021 Undergraduate Catalog

MKG 429 Sales Technology Application

Explores computer and communication technologies as they apply to business-to-business selling and sales management. Content focuses on using technology to improve customer relationship management (CRM) and sales performance. Topics include technology as it applies to: the sales process, CRM, time and territory management, forecasting, and sales presentations.

Prerequisite: MKG 300, MKG 325.