2020-2021 Undergraduate Catalog

MKG 320 Advertising Management

Examines advertising as a communication tool in an organization's promotional mix. Focuses on the basics of designing an effective advertising campaign. Topics include promotional research, selecting a target audience, objectives and strategies, creative executions, and media. The aspects of advertising in our economy and society are also examined.

Prerequisite: MKG 300.

Prerequisite recommended: MKG 310.