2020-2021 Undergraduate Catalog

MKG 300 Principles of Marketing

Introduces marketing principles, functions, and contemporary practices essential for attaining organizational objectives. Topics include the marketing environment and technology, marketing research, consumer behavior, market segmentation, product management, professional selling, advertising, pricing, distribution channels, strategy implementation, and the role of marketing in society.

Prerequisite: sophomore standing; minimum grade of C in ECON 116 or ECON 201.