2019-2020 Undergraduate Catalog


R. Wahlers, Chairperson


A business organization’s marketing program is the cornerstone of its competitive success in both domestic and global arenas. Marketing includes all activities involved in developing, promoting, and distributing products and services to the marketplace at the right price to provide sustainable value to the end users as well as society at large. Marketing programs involve strategic decision making in such areas as marketing research-based product development and brand management; integrated marketing communications including advertising, social media, digital marketing strategy and analytics, public relations, and professional selling; and distribution channel design. BSU’s program curriculum is thus designed to prepare individuals for a wide range of entry-level marketing positions leading to successful marketing management careers in both commercial and not-for-profit organizations. The Department of Marketing offers programs in Marketing, Professional Selling, International Business, Fashion Merchandising, and Apparel Design.