2018-2019 Undergraduate Catalog

JOUR 460 International Advertising and Public Relations

A survey of international advertising and public relations practices, both domestic and abroad. Introduces students to the ideas and theories of international advertising and public relations, with special emphasis on branding and strategic communication across multiple cultures. Prerequisite: JOUR 103, 104, and 250 for advertising majors or JOUR 103, 104, and 261 for public relations majors. Open only to students pursuing a major in advertising or public relations.