2018-2019 Undergraduate Catalog

JOUR 355 Branding for AD and P R

Study of brands, branding, and the role of advertising and public relations in brand development. Explores how brands are built, leveraged, measured, and nurtured; the roles brands play in society; trends in brand development; and future of brands. Prerequisite: JOUR 250 or JOUR 261 or TCOM 345.