2018-2019 Undergraduate Catalog

JOUR 354 Advertising Copy & Layout 1

Instruction in preparing copy for mass media advertising. Major emphasis on creative thinking and basic writing skills. Prepare copy strategies, write copy, prepare layouts and storyboards. Discussion of fundamentals of consumer motivation and selecting target audiences. Prerequisite: JOUR 103, 104, and 250 for advertising majors; JOUR 103, 104, and 250 or 261 for business analytics majors; or TCOM 345 for telecommunications majors.